Bacon System Books

Client:

B2B Marketing, Inc.

Category:

Book Covers

Overview:

Using bacon as visual hook, Brian Basilico, a social media marketing expert and successful speaker, developed a system to help businesses demystify the process of building relationships through social media.

We worked together to develop a family of book covers and layouts to create a consistent look to strengthen his brand. Because bacon was a central theme, each cover and marketing piece in the system used words constructed from actual images of bacon.